Asana Yoga & Wellness
A fresh, bold brand concept for a yoga and wellness studio — balancing energy and calm through confident typography, intentional colour, and a mark that moves.
CLIENT
Asana Yoga
CATEGORY
Brand Creation • Logo Design
SCOPE OF WORK
Brand Concept
Visual Identity
Wellness, without the clichés
The approach for Asana Yoga & Wellness was to introduce a fresh, beach-inspired visual identity that reflects the relaxed energy of a coastal lifestyle. The direction draws on the feeling of practising yoga in a laid-back seaside area (think Gold Coast Australia), with a sense of openness and natural movement reminiscent of the ocean breeze.
We intentionally moved away from the soft pastels and overused lotus motifs that often saturate the wellness space, instead creating a brand presence that feels modern, elevated, and distinctive.
